Em Facebook Ads Strategist Portfolio

Hello, I'm

Januarius Emmanuel Saldi.

Facebook & Instagram Ads Strategist

About Me and What I do

I’m Januarius Emmanuel Saldi, but you can call me Em. A Facebook and Instagram Ads Strategist with a focus on driving results through concrete strategies that align with the company’s goals and have a passion for helping companies grow through digital advertisement. I have run ads with multiple companies globally that generated results.

Why Work With Me

I am a Data Driven Professional who not only creates ads but also analyzes metrics, interprets insights in simple terms for better understanding, and continuously improves strategies for better results.

Also, I personally collaborate with you to understand your company’s challenges with digital advertising and tackle the past ad campaigns to analyze and understand what causing the ads to not perform to its potential.

Plus, my proven process ensures that your Facebook and Instagram Ads strategy is tailored to your company’s goals and objectives, non-stop testing ads to determine the ads that are working for the specific product or service, optimized meticulously to boost the ad’s performance, and scaled for maximum success for every ad.

Strategize

I carefully understand the company’s goals and challenges to create a tailor-fit Facebook and Instagram Ads strategy plan that aligns with the objectives.

Optimize

I continuously optimize the campaigns and every aspect of the campaign is ensured to meet and exceed the ideal key performance indicators that we set.

Test

I constantly test different campaigns to identify the key areas for improvement that allow us to edit the ads, audiences, ad copy, and ad creative that connects to the target audience.

Scale

Once I’ve optimized the campaigns and generated results, I strategically scale every ad to open potential and far success without exceeding the ad budget.

Tools I use

As a Facebook and Instagram Ads Strategist, I utilize a variety of tools and technologies to deliver high-quality results. Here’s a list of the tools that I use and experienced with:

Meta Business Suite

Google Docs

Trello

Canva

Google Sheets

Notion

Capcut

Microsoft copilot

ChatGPT

Case Study

Last July, a Legal Firm from Ireland onboarded at Two-Way Digital Media Agency to help and manage their Facebook and Instagram Ad Campaigns. I am a Facebook and Instagram Ads Strategist and previously managed 7 client ad accounts before the Legal Firm was onboarded.

My role involved creating strategic plans, preparing budget allocations per funnels, and optimizing ads to meet key performance indicators without exceeding the monthly ad budget.

The Problem

After a team member set up the firm’s ad campaigns, I was assigned to monitor the ads and create a progress report on the firm’s ad campaigns. Despite running the ads for 3 weeks with campaign objectives of Awareness, Traffic, and Lead, the results were underwhelming.

It became clear that the sequence of the campaigns was causing audience friction since potential leads were seeing the ads from the Awareness and Traffic ad campaigns stages and eventually ignoring the Lead ad campaign.

The Solution

To address this challenge, I stepped in and created a new strategic plan for the firm’s ad campaigns focused more on generating leads through Facebook instant form lead campaign objective and Lead on website campaign objective.

I did recommend testing various ad creatives such as Video, Single Image, and Carousel to determine which would best attract leads on both campaign objectives. Once we identify the most effective ads, we leverage making a similar ad creative design for retargeting campaigns.

The Results

Before results

1,176 leads that contain spam and nonqualified.

Before I step in to create a strategic plan that aligns with the firm’s goals, we have spam and nonqualified leads.

After results

365 quality leads that meet the firm’s standard and still generate results.

69.73% improvement in quality leads.

After I step in to create the Lead ad campaigns using the High Intent Instant Form to filter out the spam and nonqualified leads and generate quality leads that meet the firm’s standard.